It’s the European capital of cool. Berlin as a city has become synonymous not just as a place for Europe’s coolest clubs, shops, cafés and start-ups, but just the word Berlin has come to signify a specific type of style. It’s that Berlin look – that Berlin style. It shows up not just in how the people here dress and style themselves, but in the attitude, the design, the mindset.

Berlin’s 20th century history has come to define the city’s attitude and style today. History has proved this one of the most resilient cities with a penchant for risk, adventure and freedom. It’s that freedom that shows through in the style you see on the streets of Berlin now. In Berlin, you can be who you want, when you want, where you want. And it’s just that attitude—that style—that makes Berlin so vibrant.

How to get that Berlin look - Berlin Style Blog

To get that special Berlin look, though, it’s not so much about vibrancy in the street fashion – but about practicality. Berliners are famously curt, preferring straightforward greetings and conversations. This Berlinerisch is reflected in the style, too.

When going out to a club in Berlin, it’s not how you look – it’s how you act. Your shoes should be comfortable and practical – what you need to dance, not to show off. Your outfits: simple, but stylish. Warmth is important when it’s cooler, and layers of thick, oversized accessories and coats make up the most common winter outfits. A lightweight denim jacket or bomber jacket goes a long way year-round.

bikini berlin

Where to Find Berlin Fashion 

Berlin Fashion - Illustration by Clairikine
Illustration by Clairikine

Two years ago when the Bikini Berlin concept mall opened up, it was heralded as the revitalization of “West Berlin.” For a long time, Berlin’s coolness emanated from the east, but as the city has grown and unified, the west (especially the area around Zoologischer Garten) has become more and more popular. And, surprisingly: more and more cool! With the C/O Gallery, he Helmut Newton Foundation and Bikini Berlin complex with the 25hours Hotel (and their super-cool Monkey Bar) and the concept shopping mall, this area has become one of my favorite Berlin neighborhoods.

What’s so great about this area, though, isn’t the fact that it’s all so new, clean and still stylish. Like so much of everything that takes place in Berlin, history and the local culture is so important. So, with that in mind, the shops of Bikini Berlin are overwhelmingly local businesses. The design-focused concept mall regularly runs events and parties in their open space (everything from sneaker markets to VOGUE fashion parties).

Bikini Berlin

Some of the best local Berlin designers and brands have stores inside the Bikini Berlin complex, e.g. the Kreuzberg-designed MYKITA glasses and the leather manufactory MABBA, both representing “Handmade in Berlin.” But if you want that true Berlin look, simply visit the concept mall on a weekend to get a sense of that Berlin street style. The mall is one of the best places in Berlin for people-watching, especially for the fashion-minded.

Inside, there’s a large, floor-to-ceiling glass window with a direct view into the Berlin Zoo’s monkey exhibit—a popular hangout for a date. And, up on the rooftop, there’s a viewing platform looking out over the zoo and the rest of Tiergarten park.

Check the Bikini Berlin website for the exhibitions and events that take place in the mall. In September, they’re hosting the global VOGUE’s Fashion Night Out.

VOGUE Fashion’s Night Out

On September 8, 2016 from 7pm, Bikini Berlin will transform into a ‘night circus’ with shops open until midnight and special offers and promotions available. Star photographer Joachim Baldauf will be photographing VIP’s at the event. If you’d like to get your photo taken, you can enter to win a photo shoot with Joachim Baldauf. Just click the button below to submit your entry why you would be the perfect photo subject!

VOGUE Fashion's Night Out Berlin

Enter to Win – Exclusive Photo Shoot!

You can win an exclusive photo shoot with Joachim Baldauf at the event by clicking the button below. Enter before August 31 with a reason WHY you’ll make a great star to be photographed. You can also email directly to – just make sure to mention TRAVELS OF ADAM in your entry!

Win a trip!

Travels of Adam - It's a blogLooking for a place to stay? I use where you can easily compare hotel room rates and prices. Please note some posts do make me some money but I never sacrifice my integrity in exchange for a favorable review. Read the full disclosure policy.


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  10. I laughed a bit about the post, but kinda on target. I knew I was in a different city when I got turned away at a club for LOOKING TOO NICE.

    Hello Berlin.

    Carl Kruse

  11. You article about “How to Get the Berlin Look” is very interesting and good linked with article information and image info too. Great experience for me thanks for sharing your knowledge with us.

  12. Style is main thing now a days to make your personality equal with latest generation. I like this Berlin style. its a good post realted style.
    Thanks for sharing this information with us all.

  13. Very interesting post! I’ve always wanted to visit Berlin. It is a beautiful city. Wish to go there too!

  14. Superb post! Quite interesting. Wish I could be there too! Thanks for sharing!

  15. Sounds like a great time … won’t be in Germany until next year though. I want to go though!

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