Things are finally heating up in northern Europe which can only mean two things: more (pale) skin is showing…and there’s a lot more color outside! I don’t know about you, but when the sun is out, I opt for brighter colors in my wardrobe. And with my frequent trips to some of Europe’s best beaches this summer, you can bet I’ve had my eye on what other guys were wearing (or weren’t). I’ve pulled together all my favorite items I’ve worn to the beach this summer to give you a bit of insight on what’s fashionable at the beach.

beach fashion summer 2013

What to Wear to the Beach This Summer

Bright colors

Colors have always been popular in beach towns, but while browsing clothing shops, one thing that stood out has been the incredible amount of neon. Hopping between several stores in Barcelona, there seemed to be neon flip-flops, neon shirts, neon hoodies—neon everything. A bit of color never hurt anyone!

The bright-color trend seems to have carried over into more than just shirts and tops, though. Swatch has been making brightly colored watches for years—and for relatively cheap usually under 50€.

Tank tops & tees

Is there any better place to wear a sexy tank top than on a beach? I didn’t think so. When on a beach trip, I prefer to stay cool during the day by wearing as few clothes as possible. That means a simple tank top. Hipster favorites include tanks and tees from Topman, Jack & Jones and Primark.

FASHION TIP: Check out some hip summer t-shirt styles from Penguin on their website


I don’t know if it’s just me learning to adapt to the European style, but I certainly spied more than a fair share of speedos on the beaches this summer. When visiting Miami Beach a few weeks ago, I was hopping to spot more Americans wearing speedos, but that was unfortunately not the case at the Fontainebleau Pool Party. However, over on the beach, there were plenty of men sporting sexier swimsuits than your typical board shorts.

FASHION TIP: Shop Men’s Swimwear at Andrew Christian. They’re sexy and actually quite affordable (from 20€ and up)!

Evening wear for the beach

While during the day I tend to wear as few clothes as possible, at night when temperatures have cooled and all that sand has been brushed off, I polish up with a bit more style. A simple polo shirt (one of my favorites is a classic Penguin Polo — it always gets me compliments!) and a nice pear of jeans (this Etnies pair from FreeStyle Extreme are my current favorite pair). Whether it’s a stylish pair of sneakers or flip-flops (especially if the party’s on the beach), shoes are often my last worry on a beach holiday.

FASHION TIP: Check out for urban fashion styles and discounted deals on popular fashion labels such as Volcom, Vans, Etnies and Globe

What are your favorite fashion tips for the beach? I tend to go for bright colors and simple, classic styles. Best to keep things simple so you’re not competing with the amazing sunsets and other beach views.

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