Press trip details for a weekend blogtrip to Brussels, Belgium. The experience was widely circulated on various social networks and allowed to reach a large part of the readership of the travel bloggers on the trip. Across all the blogs, 21 articles were published (nearly a quarter of them authored by Adam Groffman). Full statistics include over over 8000 readers across all the blogs (not just Travels of Adam), 56 Facebook posts reaching more than 16,000 readers and 285 “tweets” on Twitter reaching more than 690,000 users. Read a report from Brussels Tourism: Press trip “Bloggers” (French)

Published posts

Content from this press trip was published on The following statistics are valid as of November 1, 2012. Posts published after this date are available at this link.

Media produced

  • 200+ photos uploaded to Flickr
  • FourSquare check-ins in real-time
  • Foursquare list produced
  • 9 photos uploaded to Instagram in real-time
  • 1 sounds uploaded to SoundCloud
  • 1 video uploaded to Facebook
  • Facebook photo album (28 photos)

SEO and search-traffic statistics

A major benefit for companies working with blogs is the longevity of posts. This blog strives to publish quality content that is easy to find on the web. Articles posted here often rank for their respective keywords which are selected based on the sponsor’s goals. Learn more about working with this travel blog in the media & press kit.

  • Top 5 image results for “brussels design hotel”
  • Top image results for variations on “hipster brussels”
  • Top 6 Google search result for “brussels hipster”
  • Top Google search results for “hip guide to brussels” and “hipster guide to brussels”

Information in this case study is valid as of November 1, 2012