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German Sweets case study

Niederegger's chocolate marzipan

Niederegger’s chocolate marzipan — all packaged & pretty, in partnership with, sponsored a press trip with 10 North American bloggers to visit German candy producers in December 2011. The purpose of the trip was to promote German candy and confectionery manufacturers to a North American audience.

Published posts

Content from this press trip was published on The following statistics are valid as of July 1, 2012.

Media produced

SEO and search-traffic statistics

A major benefit for companies working with blogs is the longevity of posts. This blog strives to publish quality content that is easy to find on the web. Articles posted here often rank for their respective keywords which are selected based on the sponsor’s goals. Learn more about working with this travel blog in the media & press kit.

  • Marzipan post visible on the first page of Google results for searches related to “what is marzipan”
  • Schmalkalden post visible on first page of Google results for searches related to “visit Schmalkalden”


Information in this case study is valid as of July 1, 2012