Travels of Adam was founded in 2009 and has been a consistent source of information regarding both gay and LGBT travel, hipster city guides and inspiration for millennial travelers. In addition to this blog, Adam Groffman has authored countless travel articles for international publisher in the United Kingdom, Germany and the United States.
All information is current as of June 2016. Please contact for additional information or questions regarding your influencer campaign.
About Adam Groffman
Adam Groffman is a freelance writer, marketer and travel blogger based in Europe, where he covers city trips around the world, expat life, LGBT issues, festivals, and nightlife. His work has been featured in The Guardian, AFAR, Fodor’s Travel Guides, Vanity Fair, Condé Nast Traveler, Yahoo! Travel and numerous online publications. Adam Groffman is a member of the North American Travel Journalists Association, (natja.org) and the International Gay and Lesbian Travel Association (iglta.org).
He is currently the LGBT Travel Expert columnist for NomadicMatt.com and has written gay travel stories for The Guardian, PinkNews, DailyXtra, Gay Star News, OUT Traveler and Gaycation Magazine. When he’s not out exploring the coolest bars and clubs, he’s usually enjoying the local arts and culture scene. His travel stories are available on his blog, Travels of Adam, and additional travel tips (+ embarrassing stories) are shared through his @travelsofadam Twitter account.
About Travels of Adam
Travels of Adam is a leading travel website featuring unique & personal stories from around the world, including a popular series of Hipster City Guides. The site receives over 125,000 unique visitors (at over 170,000 pageviews) per month from 150+ countries with over 50,000 social media followers and 15,000+ email subscribers. Readers are modern, open-minded, socially responsible individuals (millennials) with a very strong interest in city destinations.
The website is consistently ranked among the top 20 travel blogs by numerous online sources and is often a featured source of information on the travel industry, specifically “hipster travel.” With exposure and advertising on travelsofadam.com, it’s possible to reach a highly commercial demographic. Readers regularly use the site as a source for useful, interesting and inspirational travel information. Readers have purchased tours, visited recommended websites & changed travel itineraries based on recommendations published on this website and corresponding social media.
LGBT & Gay Instagram Influencers
Finding an influencer for your Instagram-only marketing campaign can be a challenge–but with Adam’s experience in digital marketing and award-winning website, his LGBT Instagram account is equally interesting and engaging. The @travelsofadam Instagram account was named among the top 10 LGBTQ travel instagram accounts to follow by Pride.com.
Additionally, @travelsofadam’s Instagram travel photos have been reshared and published by countless publications including NewNowNext, BusinessInsider, Love Great Britain, Moxy Hotels, Tempe Tourism, Eating Europe, Visit Brabant, eDreams, SanDisk, and many others.
Press – Travels of Adam
Travels of Adam has received countless accolades, including the below. Additionally, the site syndicates select content to news and lifestyle sites on a regular basis such as Business Insider, Huffington Post, PinkNews and Gay Star News.
- Best Independent Travel Blog 2018 (Silver) by the North American Travel Journalists Association.
- Best Travel Blog 2017 (Silver) by the Society of American Travel Writers
- one of the 10 best websites for 2016 (2016, Wirtschafts Woche)
- the first on a list of 12 gay and lesbian travelers to follow on Instagram (2016, OUT Traveler)
- one of 10 gay travelers to follow (2016, Next Magazine)
- best blog for go-go-go urbanites (2015, Bloomberg Business)
- one of the 7 best travelers to follow on Instagram (2014, Yahoo! Travel)
- a finalist for the Best LGBT Blog (2013, Bloggies Award)
Adam’s popular series of hipster city guides are globally recognized as a top resource for “hipster holidays” (2015, World Travel Market study). His series of Hipster City Guides have featured on national TV from Sweden to Slovenia and in newspapers in Canada, USA and the UK.
The website has been featured in The Guardian, Metro Newspapers (UK, USA), AFAR, Buzzfeed, The Scotsman, Wired Magazine Germany, YNet News, Men’s Health Magazine, Vogue Italia, Cosmopolitan Slovenia, ELLE España, Conde Nast Traveller España, The Huffington Post and Die Berliner Zeitung among many others.
Previous Brand Partnerships
The following are a selection of recent travel and lifestyle brands that have partnered with this website:
Johnnie Walker, iHeartRadio, Radisson Blu, Marriott, Lufthansa, airBerlin, easyJet, Sonar Festival, Lollapalooza, Berlinale International Film Festival, Edinburgh Festivals and more…
The following are a selection of official tourism offices and destinations that have recently partnered with this website:
(Americas) Explore Canada, Illinois Tourism, Discover Los Angeles, San Francisco Travel, Ohio Tourism and more…
(Europe) Visit Britain, Visit London, Visit Stockholm, Amsterdam Marketing, Berlin Tourism, German National Tourism Board, Lausanne Tourisme, Nice Convention and Visitors Bureau, Visit Ljubljana, Visit Valencia, Czech Tourism and more…
(Asia) Tourism Authority of Thailand