Who is Adam?

Adam Groffman - Travels of Adam

In a few words, I’m a hipster travel blogger & one-time graphic designer. In 2010 I quit my job as a book designer in Boston, MA and set off on a trip around the world. Over the course of 15 months I visited more than a handful of countries from Morocco to Israel, India to Vietnam. (Read my reasons for wanting to travel around the world)

Why did I set off on my trip around the world? Well, it all started with a short weekend trip to Reykjavik, Iceland in 2009…

How Iceland changed my life

hipsters in iceland

In September 2009, I visited Reykjavik, Iceland with a good friend. We were only there for a 3-day weekend, but during that time, we met so many interesting people and fellow travelers that it inspired me to make up my own life plan. I’ve been lucky enough to travel and study abroad throughout my life, and I see no reason why that should end with a full-time 9-5 job.

I started working two weeks before I had even graduated from university. Without any transition period between school and “real-life,” I spent most of my early 20s busy making a career and being responsible.

It wasn’t until I met people my same age from all over the world (doing very different things than what I was doing) that I was inspired to take some action. It just seemed unfair to think they had all these amazing stories to tell, and here I was, beginning to feel more and more complacent in my generally comfortable life.

It was on my IcelandAir flight back from Reykjavik to Boston that I realized there’s no reason to stop traveling. I could make something work somehow whether through my job or on my own. In seat 19F, I wrote up a list of questions:

  • Could I travel & not work?
  • Where would I go?
  • How much would it cost?
  • Would I be able to live like that?
  • What would I learn/do?
  • When would I go?

I didn’t have all the answers (actually, I had none at that moment), but I knew they were questions I would be able to answer. Honestly, I’m surprised at how easy it was to make the decision to pick up and leave Boston without answering a single one of those questions.

Where is Adam today?

Travels of Adam

As my round-the world travels wound down (read how I spent $20,000 in over 15 months), I made a difficult decision: do I return to America and look for a job there? Or do I try my luck one more time and pursue my dream of living in Europe. I took a chance in the summer of 2011 and moved to Berlin, Germany.

As of January 2012, I’m living in Berlin and continually traveling around Europe and the rest of the world. You’re welcome to subscribe to my public Facebook feed here for other updates and interesting news stories related to travel & tourism:

Check my blog’s homepage to see my upcoming trips. Though I live full-time in Berlin, I still manage to travel quite a lot for work and for pleasure…

What do I do? How do I travel so much?

When I first moved to Berlin after my trip around the world, I worked in a few different tech start-ups before ultimately going 100% freelance. Like many other Millennials, I’ve pieced together a career from my experience in design, marketing, tourism and writing.

My travels are funded a number of different ways. First off, since January 2014, I mange the online marketing for Eating Europe Food Tours. The European tour operator sells walking food tours in four of my favorite cities: Rome, London, Amsterdam and Prague. It’s a great job—combining all my passions: travel, food, tourism and marketing! (Note: you’ll find their food tours featured in each of my hipster city guides, but I wouldn’t recommend them if I didn’t actually love their tours. In fact, I wouldn’t even work for the company if I wasn’t such an advocate!)

Secondly, this blog does in fact make money. You’ll find banner advertisements across the site and, on occasion, I work directly with tourism destinations and brands. You’ll find that disclosed in the posts as well as within my media kit.

I fund my travels through my own hard-earned savings though I do occasionally reach out to destinations, hotels or brands before traveling. I only contact tourism businesses I’m interested in visiting myself and reviews on this site aim to be as honest and open as possible. If you ever have any questions, don’t hesitate to ask.

Check out this blog’s Frequently Asked Questions for more Q&As, or learn more about my work as a marketer on my professional portfolio website, adamgroffman.com.


Add a comment
  1. Elly

    Hi Adam,

    Great blog, I’m just searching some travel info about Belgium & just discovered this blog, it’s good to know travel can change people’s life or job.

    I’ll travel Belgium few months later, any good travel place recommended?


  2. Great job Adam, looking for seeing you in Seville!

  3. Nancy Reid

    You’re going to love Chicago! Hope you get a chance to try some great Polish food.

    • Polish food in Chicago – sounds awesome! Send me some recommendations :)

      • Nancy Reid

        Staropolska Restaurant 3028-30 N. Milwaukee Ave, Chicago 773 342-0779

        It’s Mike Ditkas fave! Casual Try the sampler platter!

  4. Hi Adam, really cool your blog, congrats!


  5. Hi Adam, congrats for your blog!

    Any visit to Spain in next future?

    looking forward to hear about your new destination…


    • I try to visit Spain at least once a year :)

      • Kofi Adoko

        You go to Spain “once a year.” Could you elaborate on that? I’m actually in the process of planning to move to Barcelona. I’m currently living in New York and I’m basically bored with the options. I speak Spanish as I lived and worked in Bogotá, Colombia for a number of years. I loved it. Barcelona will be my initiation to EU. I’d most definitely like to visit Berlin, but seeing a single digit lower than 3 in Farenheit slows my motivation.

        • Hahah Kofi, yeah that winter weather scares a lot of people away from northern destinations — but for me, it’s all about the quality of life and while I love warm weather, it’s not a must for me 100% of the time. I do love to visit Spain so I always find myself going as often as I can!

      • So, let’s see next time in Barcelona! :-)

  6. Cheers to you Adam, I hope I can follow in your footsteps in the coming months, great blog as well!


  7. Jovica

    In the city of Berlin that was my first love, I’d love to see him again and enjoy, and to podsetm of my youth.

  8. Hi Adam,

    We are a family who has been living in Europe for 6 months. So far we have had to hop in and out of the Schengen every 90 days, but it is our goal to go up to Berlin for my husband to apply for a freelance visa. He does software development and is working online for a company back in the States. My question is, do you know if it is possible that I am our two daughters (ages 5 and 2) would be allowed to stay under his freelance visa? I am assuming we would still have to have our own visas and I am not sure what we would qualify for. I could try for a student visa, but there is still the question of if that would cover the girls staying in Germany as well? Thanks so much for all of the information that you posted!

  9. Hi Adam,
    Really interesting blog, thanks for share it with us

  10. Really awesome.. thanks for sharing

  11. Hi Adam, really a great blog, congratulations.
    Did you visit Barcelona in your 15-months journey? i think you would like it.
    Thanks for share your experiences with us

  12. Hey Adam, this is a great blog. Such a fresh and unique perspective on travel blogging, and you are totally hilarious! Love it.

  13. Fellow Adam!
    Dope blog, planning a trip to berlin, its good to see articles about it. Inspiring stuff man, keep it up!

    Cheers and Prost!


    • Danke Adam ;)

      Enjoy Berlin – best city in the world!

  14. Iceland and esp. Reykjavik is really cool. I’d love to come back soon!

  15. Leah

    Hey Adam!! I really loved your blogs and I have already followed and subscribed too! Wish you would also visit Asia and especially Philippines :) God Bless to you! And have a safe trip everytime..

    • Thank you Leah! I’ve heard great things about the Philippines and hope to travel around that part of the world more in the future. Happy travels!

  16. You are my hero. I want to travel more, too.

    My owners also respect that you quit your job and traveled the world. And they desperately want to make it in Berlin, too. Rock on!

    • Hahaha you’re a wombat?! Cute. I still have a stuffed animal wombat from my trip around the world years ago. He just hangs out in my bedroom these days ;)

  17. Ania

    Awsome blog. I lived in 3 countries so far (and worked) and i am happy. I saw, met, spoke, did..lots of thing and people. I remember that i had a job for Unicef *field foundraiser, and i had the chance to visit the whole Ireland with them.

    Keep up the amazing work.

    • Ania, that’s awesome you used to work for Unicef – must’ve been a rewarding job. Thanks for following!

  18. Looks like you still need to explore South America! Come visit!

    –Shanna, a Peace Corps volunteer in Colombia

    • Aww, thanks Shanna! And yes – still have not ever been to South America – maybe in 2014?!

      • A new year, a new continent! Sounds like a plan! :) It’s worth the while–South America is its own mix of cultures and adventures.

  19. Hi Adam

    I really like your blog, there are a lot of great stories with amazing pictures.


  20. Mustang sue

    Hi Adam, aunt sue here ! I loved reading the blogs so far and will try. To get to each of your highlights as time allows ! My new iPad is easier to use with Stevens help of course! Happy birthday happy thanksgiving happy Chanukah mer ry Xmas and happy. New. Year!!!!!

  21. Hey man I’ve just started my long term travels. I had a goal since I was 22 to retire by the age of 30, and I turned 30 nearly 2 weeks ago ! I made it ! I quit my job and I’m now in Thailand, travelling and working hard on my blog, and then after a while here I will head to Iceland as well ! I can’t wait ! It sounds like it’s going to be a real different kind of place.

  22. Hey Adam,

    We love your blog – it’s very interesting and diverse and we see you have experienced a lot on your travels! We would love it if you could also check out our blog (see link) where we talk about gay travel, accommodation, fashion and other hot topics too. We’d also recommend you even try and book some accommodation through us next time you travel for a new and different experience. :)

    Thanks and keep up the good work!

  23. Adam,

    You are an inspiration – and motivation for me to get my old fanny on the road. I am 66, and will get myself to western Europe in the not too distant future. From there will begin my adventure to drink up and savour the various cultures of the world. My heritage is Italy and Ireland. Italy is where I think I want to base. I admire your bravery in setting out into the unknown. You’re living the life, and I wish for you only more of the same.

    Be well,

  24. Adam..Im so happy I met you!..you are inspiring and make me feel like I should and i MUST pursue my dreams!! Thanks for what you are writing, the way you do it and for taking time…to answer my many msg and emails!! Francesca

  25. Having had the pleasure of meeting Adam in Berlin, I can say that he’s a ‘blast’ in real life too. I love the blog. I love his enthusiasm. Traveling the world to seek out cool stuff is THE STORY. It takes guts. It takes courage. And Adam is living the life.
    Go Adam !

  26. Natalie Kim


    It is TRAVEL-BABYLON in Europe. Especially Lisboa.
    If you ever plan to visit Vienna/Austria and I m here ( since I m a travel-o-holic myself)


  27. Just happened across your blog and I must say I love it. I’m currently trying to figure out some of my own RTW travel plans so I love the experiences and tips you have shared. Looking forward to everything that you write.

  28. Thanks for dropping by my blog. Great story, and amazing photos. Looking forward to the updates mate!

  29. hey Adam, thanks for stopping by! I love your blog and will visit more often. I’m also impressed by your story. You’re living your dream – that’s the way to go!

  30. Hello Adam

    thanks sharing your stories. i see you travel a lot of places and i like how you manage things in traveling alone.

  31. Holly

    Hi Adam,

    I love that you made an effort to define hipster. That’s no easy task and Berlin definitely seems like a hipster city!

    My husband and I are friends with Lillie Marshall in Boston and mentioned you as a fun travel blogger who lives in Berlin! We’re actually in Berlin for the next two months and would love to meet up some time over drinks or dinner to meet you and hang out! We figure that a friend of Lillie’s is almost certainly someone we’d like!

    It looks like you MIGHT be visiting the US right now, but otherwise let me know if you’re free sometime!


  32. Edward Lemos

    Hey Adam, what´s up?
    My name is Edward. I´m from Brazil and I´m currently living here in
    southern Brazil. I´ve lived in Utah and a short while in Boston area too.
    I also like to travel, but I haven´t done much traveling later.
    Well, I like to support travelers, specially if they´re coming here to my area.
    If visiting Brazil or south america interest ya, feel free to contact me.
    I´ll do what I can to help.
    Good luck bye.

  33. Laty Xayavong

    I love it how a trip to Iceland changed your life. It sure did change my life of travels. Went there last Nov with a friend for a 9 day adventure. We didnt know nothing about Iceland. Everyone asked why we were going. Only reason was because it was only 543USD roundtrip to go!!

    However, I would always go to Thailand and SE for the last 7 years for a 5-8 month holiday – especially I’am from Thailand (born there and raised in the States – went back for the first time in 2006 to volunteer in Khao Lak) but going to Iceland has open my eyes to travel to a place of “unknown” for me.

    I’am wanting to know how are you living the life in Berlin? I would love to find some kind of work there and live aboard. Can you help me out? Suggest where I should start…

    Thanks again!! I hope to hear from you soon ^^*

  34. Tommy

    Hello Adam,
    I love your travel site–it is inspiring. Someday, Lien and I will travel a bit of the world: 1) Vietnam; 2) Ireland; 3) Heidelberg, Germany. Would you like to meet up with us in Heidelberg when we go? I know a great place for dinner near the old part of town in the shadow of the beautifully crumbling medieval castle above the Neckar River. Your site brings back good memories. Thanks

  35. kareem

    I want to do the same , but the point here how could you earn enough money for your travels?

  36. I can chime in here as well that I think your story is really inspirational and kudos to you for chasing after your dream, plus having the fortitude to stick it out and make it a success.

    Makes me want to read more of what you have to say, as you are a very admirable person. Cheers :)

  37. Melissa

    Hi Adam!

    I was just browsing the web one day and I went on to your webiste. It’s so awesome! It has accelerated my want to travel around the world. Although I am still 16, your website is very informative and it’s really good! Also, it has also inspired me in many ways.


  38. Travelling with an open-mind and open-heart can never be overestimated. You’re doing it all right. <3 and cheers, Greta

  39. There’s always something happened that will changed one’s life. That’s why I always tell people go out and explore cus you never know what you will get in return. Good job and happy travel:)


  40. Tony Reed


    I’ve only just stumbled upon your site, but am already impressed! I do relate to your sudden (seamless) transition to work life from college. I graduated college in three years (at age 20, actually) and immediately jumped into “real life.” I’ve always wished I’d taken time to enjoy life a bit more, but then again, as you show, there’s no time like today!

    Take care,

    P.S. You’re handsome, smart, and seemingly nice… So, if you’re ever in Orlando, let me know! :)

  41. James


  42. I come from a very strange place where maybe you can’t even think of putting your one foot outside your own house without telling your Parents & I am so amazed and so shocked to see that Life becomes so Beautiful after what you really wanna do , you just do it just simply by doing it Its Just like Fire in the Rain, very Romantic and very Courageous, I wish I could do it too,Dear Adam,I just wish you that you have all the happiness and all the Love in this World AMEEN
    Just Love,Peace & Respect
    Senorita Sonia

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